Criterion Bread Factory
In 1867 William Longhurst commenced business in the Caledonian Bakery in Seymour Crescent, which he purchased from Mr McKay. Five years later the business had grown to the extent that he purchased a property on the corner of Mair Street and Yuille Street, shortly after changing the name to the Criterion Bakery.[1]
In 1893 the Criterion Bread Factory advertised a product called 'W. N. Longhurst's celebrated pure Prize Bread' which was made from superior rolled flour. Other products being manufactured at this time included wheaten-meal brown and malt bread; lime-water bread; home made and fancy breads. The firm advertised flour for sale at mill prices.Cite error: The opening <ref> tag is malformed or has a bad name
In 1938, the Criterion Bread Factory was trading under the title Longhurst and Sons Pty. Ltd., by which time it had been operating under the same proprietorship for 71 years.[2]
References
- ↑ One Hundred Years, Official Programme and History of Ballarat for its Centenary Celebrations, 1938. Ballarat Star, 16 November 1893, page 1, column e; Di Campbell entry in Ballarat & District Industrial Heritage wiki, https://bih.federation.edu.au/index.php?title=Criterion_Bread_Factory&action=edit
- ↑ Cite error: Invalid
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